The more that mobile devices permeate every aspect of our lives, the greater the impact they have on the way we search for content online. In the past, you had to use the right keywords if you wanted to find results quickly, but nowadays you can just ask your phone to do it for you.
While there are many search engines, the one to keep your eye on is Google. Following what Google has done and trying to stay ahead of changes in algorithms is your ace in the hole for staying ahead of your competition. You also need to understand how SEO and content work together.
When it comes to Search Engine Optimization (SEO), focus keywords often get all the attention, but they aren’t the only element you need to keep an eye out for. Meta descriptions are also critical to achieving a good click-through rate from search engines, and you’ll need to pay attention to them if you want to increase your organic traffic.
Content is the main driver of Internet traffic these days and an increasing part of online marketing revolves around creating more of it. While that is good for end users who have access to more and more top-quality web content, it is not always pleasant for content creators — competition is steadily on the rise. As a consequence, they need to find strategies to stand out from the crowd. Of course, you can always try to compete on sheer volume. Churn out masses of articles and try to drown out everyone else.
