As Google progressed, so did (most) marketers and content writers. Today, you barely have to think about SEO when crafting an article. If you’re a solid writer and you’re staying on-topic, it tends to get in there naturally.
I have a terrible habit of checking my spam folder every day – I don’t trust my spam filter to weed out only the worst of the worst; I feel that there’s something worthwhile under the heaps of transfer money requests and strangers mentioning how they were happy to see me last night.
You’ve likely put a lot of time, energy, and money into your brand. The last thing you want is for others to leverage your hard work for their own benefit by using your company name or logo to deceive customers.
You and your team have probably poured a lot of creative energy into your business, so protecting your content, brand, and inventions from being stolen is important. However, understanding how to do this with copyrights, trademarks, and patents can get confusing.