Creating good content is the most important step to finding an audience, but knowing how to target those users comes very close. Without the right keywords, your WordPress content might never find its intended audience, and all your efforts could go to waste.
You love your website. We get it. And why wouldn’t you? After all, you have put in hours and hours and sometimes quite a bit of money into bringing it into the world.
As a consequence, any insult hurled into its general direction is taken personally (and the perpetrator called a doo doo head – or worse). How dare they say bad things about your baby!?
For the past couple of years, there’s been trouble brewing for certain SSL certificates. (If you don’t know, SSL certificates encrypt data sent between web browsers—like Google Chrome, Mozilla’s Firefox, and Apple’s Safari—and servers.) You can easily recognize if a site has a valid SSL certificate by the familiar green padlock in a URL bar. The point is, SSL certificates are extremely important to online security—which is why you should be aware of the recent findings discovered by Google.
We all know that blogging and content marketing is important for marketing basically any type of website. These days anyone and your mom regularly publishes content. If you don’t, you risk invisibility online.
If you’ve ever done any research on search engine optimization, you’ve probably come across mentions of the H1 tag. But what is the H1 tag, where does it show up, and how should you actually use it to make your site better?
When you’re collecting website reviews, 10 is the magic number. Why? Because once you have 10 reviews, 85% of your visitors will trust your business, according to research by BrightLocal. 85% is your Goldilocks zone. Just right.