Creating good content is the most important step to finding an audience, but knowing how to target those users comes very close. Without the right keywords, your WordPress content might never find its intended audience, and all your efforts could go to waste.
You love your website. We get it. And why wouldn’t you? After all, you have put in hours and hours and sometimes quite a bit of money into bringing it into the world.
As a consequence, any insult hurled into its general direction is taken personally (and the perpetrator called a doo doo head – or worse). How dare they say bad things about your baby!?
We all know that blogging and content marketing is important for marketing basically any type of website. These days anyone and your mom regularly publishes content. If you don’t, you risk invisibility online.
The more that mobile devices permeate every aspect of our lives, the greater the impact they have on the way we search for content online. In the past, you had to use the right keywords if you wanted to find results quickly, but nowadays you can just ask your phone to do it for you.
If you’ve ever done any research on search engine optimization, you’ve probably come across mentions of the H1 tag. But what is the H1 tag, where does it show up, and how should you actually use it to make your site better?
When you’re collecting website reviews, 10 is the magic number. Why? Because once you have 10 reviews, 85% of your visitors will trust your business, according to research by BrightLocal. 85% is your Goldilocks zone. Just right.