The more that mobile devices permeate every aspect of our lives, the greater the impact they have on the way we search for content online. In the past, you had to use the right keywords if you wanted to find results quickly, but nowadays you can just ask your phone to do it for you.
If you’ve ever done any research on search engine optimization, you’ve probably come across mentions of the H1 tag. But what is the H1 tag, where does it show up, and how should you actually use it to make your site better?
While there are many search engines, the one to keep your eye on is Google. Following what Google has done and trying to stay ahead of changes in algorithms is your ace in the hole for staying ahead of your competition. You also need to understand how SEO and content work together.